Tuesday, September 4, 2007

i-TFTD #53: How Satisfied Are Your Customers?

i-TFTD #53: How Satisfied Are Your Customers?

A little boy went into a drug store, reached for a soda carton and pulled it over to the telephone. He climbed onto the carton so that he could reach the buttons on the phone, and proceeded to punch in seven digits. The store owner observed and listened to the conversation:

The boy asked, "Lady, can you give me the job of cutting your lawn? The woman replied, "I already have someone to cut my lawn."

"Lady, I will cut your lawn for half the price of the person who cuts your lawn now," replied the boy. The woman responded that she was very satisfied with the person who was presently cutting her lawn.

The little boy found more perseverance and offered, "Lady, I'll even sweep your curb and your sidewalk, so on Sunday you will have the prettiest lawn in all of North Palm beach, Florida."

Again the woman answered in the negative. With a smile on his face, the little boy replaced the receiver.

The store owner, who was listening to all this, walked over to the boy and said, "Son, I like your attitude. I like your positive spirit and would like to offer you a job."

The little boy replied, "No, thanks, I was just checking my performance on the job I already have. I'm the one who is working for that lady I was talking to!"

Other than the message on verifying customer satisfaction, this story teaches us:
-Lateral thinking on the boy's part -- he inverted the concept of holding on to a customer by actually trying to tempt her to change, but with low risk as there was no real danger

-Curiosity and helpful nature of the shopkeeper helped him learn a great lesson from a small boy
-Clarity of the lady in valuing her trusted service provider rather than shopping around for a cheaper option

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